Intelex Group was founded in London in 1995 to commercialise a new and innovative way to relieve everyday aches and pains. Their revolutionary newHot-Pak™ design was the first ever fully microwavable herbal heat pack to be sold in Europe and it was an instant success with consumers and retailers alike. This inexpensive and easy-to-use heat pack has since won several prestigious awards for innovation and has set the industry standard for quality and safety. Following the incredible success of Hot-Pak™, in 1997 Intelex Group invented Beddy-Bear® - the world's first ever fully-microwavable soft toy! Their experienced design team continues to launch fresh and innovative new heat pack ideas each year, into an ever expanding market. Please beware of imitations.